The Jerkin Movement is comprised of teenagers who utilize technology and online distribution to commoditize their personalities through viral videos, music, blogs, and fashion. The Jerk/Skinny Jeanz Movement is rooted in entrepreneurship and self expression and the personalities of the individuals in The Jerkin Movement utilize social networks for popularity amongst their peers as well as economic opportunities with record and publishing companies, merchandise and apparel, film and television, and local parties domestically and abroad.
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