THE JERK MOVEMENT IS A DANCE / FASHION / MUSIC CULTURE ROOTED IN
ENTREPRENEURSHIP.
JERK CULTURE BEGAN IN LOS ANGELES LATE 2008 AS A RESPONSE TO SOUTHERN
CALIFORNIA YOUTH REJECTION OF GANG CULTURE.
- GANG VIOLENCE IS OLD, PEOPLE ARE TIRED OF BEING SHOT AT, AND BEING
SCARED ALL THE TIME.THE JERK MOVEMENT IS ABOUT HAVING FUN AND ACCEPTING -
EXPLAINS ACE, CEO OF KREAMZ KIDZ, A LOS ANGELES BASED JERK CREW.
- JERKING IS ABOUT PROMOTING YOURSELF AND MAKING MONEY - SAYS INDIGO
VANITY, THE SELF-PROCLAIMED BEST FEMALE JERK IN THE WORLD.
THE JERK MOVEMENT HAS ACCRUED CLOSE TO A BILLION HITS ONLINE THROUGH
VIRAL VIDEOS AND HAS PROMOTED ONE OF THE TOP SELLING ACTS OF 2009/10,
NEW BOYZ, WITH THEIR DEBUT ALBUM - SKINNY JEANZ AND A MIC - , AND THEIR
PLATINUM SINGLE - YOU'RE A JERK -.
SKINNY JEANZ, BRIGHT COLORS, AND ACCESSORIES ARE THE HALLMARK CENTER
PIECES OF THIS JERK FASHION MOVEMENT. - THE KIDZ REALLY WANTED TO CREATE
THEIR OWN IDENTITIES. THE ACCESS TO IMAGES ONLINE REALLY HELPED THE
KIDS EXPAND THEIR TASTE IN FASHION WAY PAST WHAT THEY SAW IN THEIR
NEIGHBORHOODS EVERYDAY - SAYS KIYOKO ESSLEY, - MOMAGER - OF BEN J. OF
THE NEW BOYZ, AND ASIA LYNN.
THE SKINNY JEANZ MOVEMENT STARTED IN THE LATE 90'S, LED BY DESIGNER HEDI
SLIMANE. ON 1/26 OF 2010, HEDI S. AND THE LEADERS OF THE JERK MOVEMENT
COLLABORATED TO CREATE IMAGES IMMORTALIZING SKINNY JEANZ AS A TIMELESS
EXPRESSION OF THE + SWAG +.
ALONG WITH THE NEW BOYZ, SEVERAL OTHER RECORDINGS ACTS HAVE ACHIEVED
MAJOR RECORDING DEALS AND RADIO SUCCESS.
A FEATURE FILM ON JERKIN IS IN PRODUCTION WITH THE MAKERS OF THE HIT
DANCE MOVIE = YOU GOT SERVED = MELEE ENTERTAINMENT.
By,
Shariff Hasan
No comments:
Post a Comment