The Jerkin Movement is the fastest growing model of social entrepreneurship and the Jerkin business model is quite simple. It centers on taking the positive aspects of your self and turning them into a brand while working within a group called a “crew” to promote a collective brand all through social networking on/offline.
Wikipedia defines a social entrepreneur as “someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change”.
Jerkin and social entrepreneurship are synonymous based on Wikipedia’s definition.
Young kids deciding to focus on their positive attributes and turning them into brands is a direct result of The Jerkin Movement’s impact on internet savvy teenagers.
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