Tuesday, May 11, 2010

Expand Globally with a Jerk Crew



The Jerk Movement is actually an opportunity for social based businesses (dance crewz), operated by teenagers, to expand and engage on an international level. Using The Ranger$ as an example, one year ago they were performing at local functions promoting their intellectual properties (music) and now they are scheduling performances in Australia and across Europe. By expanding globally, The Ranger$ increased the experience their fans have with their brand (similar to a politician kissing babies when campaigning for an upcoming election).

New Boyz merchandise is breaking sales records at “Hot Topic” outlets across the Great Plains of the United States. The Hot Topic sales records are a byproduct of amazing music created and performed by the New Boyz along with thousands of Jerk crewz promoting the culture and lifestyle on/offline for close to one year. If you look at the way Jerkin grew out of the Southern California inner-cities of Compton, Long Beach, and South Central and evolved into more suburban environments like Hamilton High School and Westwood, with the UCLA Jerk Kings, one has a matrix to understand the growth of Jerkin in foreign countries. For example, Jerkin was first adopted in the inner cities of Paris by crewz like Rocketz ENT. and theFrench Rangerz and has now reached the French countryside and suburbs with crewz like Sponge Squad and Marvel Ent.

Over the last 6 months, Jerkin music has been embraced by youths throughout Canada, Europe, Africa, and Australia. In short, the same climate that was built here in the United States and propelled Jerkin merchandise to epic sales proportion is now evolving overseas. There is a rumor that the New Boyz are planning on touring and expanding The Movement in Asia later this year. When people think about businesses capitalizing globally on market opportunities the first picture that comes to mind is the spending of millions of dollars in shipping and marketing/advertisement.

As the author Thomas Friedman would say, with the internet the world is totally “flat”. With the internet, a Jerkin crew can communicate its message and brand internationally through online social networks. The communication between brand and social network is the foundation of creating economic opportunities. So far, one of the best examples of a crew manifesting the potential of global expansion is The Ranger$ and their international ventures this year.

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